Dick van Voorst

Dick joined Hexxcell earlier this year and is responsible for leading revenue growth and the commercial strategy. Dick’s background is in sales leadership and digital transformation solutions across asset-intensive industries. Before joining Hexxcell, Dick served as the Sales and Commercial Leader for Europe, Russia, and CIS at GE Digital Oil & Gas. During his 9 years at GE, Dick led teams driving digital transformation with AI, Machine Learning, Predictive Analytics, and Industrial IoT software, including Asset Performance Management (APM) solutions to maximise asset performance, mitigate risks, and optimise costs. Prior to GE, Dick held various roles in sales and marketing at IBM.